West Volusia Life

 

West Volusia Life Magazine

 
 

Problem
Establish a replicable design for a magazine that reaches a younger audience for a newspaper company that typically serves 50-70 year olds.

Solution
By using bright colors and humanist typefaces, the overall aesthetic of the magazine is welcoming to an audience that may be resistant, or may have preconceived notions about the brand. The uncluttered but interesting layouts on the cover and interior pages indicate to the viewer that the content is accessible, but still interesting.