Watchdog Supply Co.

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Watchdog Supply Co.

 
 

Problem
Create branding systems for a small business that sells supplies a journalist would need, including stationery, technology, software and training materials.

Solution
The company values innovation, adaptation and hard work; objectivity, truth and credibility. The typographic logo adapts a historic typeface to meet the company’s needs and hints at the brand’s trustworthiness. The primary yellow color used throughout the identity is typically considered a warning color, which aligns with the name “watchdog.” The rest of the elements in the identity serve to reassure, rather than alarm, the viewer, and this contrast serves as a reminder that the company is here to help. 

 
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