ChapStick Ad Campaign
Create an ad campaign targeted toward college-aged girls that can compete with growing competitor, Eos.
This advertising campaign focuses on comparing this product, which can be found at any super- market you walk into, with a high-fashion product. The tight, black and white imagery and the bold yellow typefaces emphasize that idea of fashion, not bargain brands, which appeals to the demographic in question. On social media, similar images are shown in color, giving them a more vibrant feel to reinforce the concept in a different way: “supermodel looks from the supermarket.”